CBS Atlanta is growing fast

We’re just finishing another rating period. Every day we get overnight ratings showing what shows and newscasts you watcher. This report reflects the important February ratings period. It’s our report card and I thought I would share the latest update with you.

Steve Schwaid

Ok guys, here is the current state of ratings (Feb10 Non-Olympics time frame ) for P25-54.   

We are the fastest growing Morning, Early (4&5pm), 6pm and Late News in the Market

  • Our Morning news doubled its share year over year.
  • We are the only station at 6pm to grow share year over year.
  • We are the only 11pm News to grow share year over year.
  • We finished second at 11pm, up 0.8 Rtg points or 42.1% over last year.
Feb09 Vs Feb10 (Non-Olympic)          
P25-54                
    2009 2010   Change
5-7am   Rtg Shr Rtg Shr   Rtg Shr
  WGCL 0.2 1.2 0.3 2.4   50.0% 100.0%
  WSB 3.2 23.8 3.0 24.0   -6.3% 0.8%
  WXIA 0.8 5.6 0.8 6.6   0.0% 17.9%
  WAGA 1.5 11.3 1.7 13.3   13.3% 17.7%
                 
4pm & 5pm   Rtg Shr Rtg Shr   Rtg Shr
  WGCL 0.6 3.3 1.1 5.0   83.3% 51.5%
  WSB 3.5 15.6 4.1 16.6   17.1% 6.4%
  WAGA 1.8 7.8 1.8 7.2   0.0% -7.7%
                 
6pm   Rtg Shr Rtg Shr   Rtg Shr
  WGCL 0.5 2.0 0.8 2.6   60.0% 30.0%
  WSB 4.8 16.9 5.1 16.6   6.3% -1.8%
  WXIA 1.5 5.7 1.3 4.4   -13.3% -22.8%
  WAGA 2.3 8.3 2.2 7.2   -4.3% -13.3%
                 
11pm   Rtg Shr Rtg Shr   Rtg Shr
  WGCL 1.9 5.6 2.7 7.5   42.1% 33.9%
  WSB 4.2 12.1 4.3 11.8   2.4% -2.5%
  WXIA 1.6 4.7 1.7 4.7   6.3% 0.0%
  WAGA 2.3 7.0 2.0 5.7   -13.0% -18.6%
  WAGA 10p 4.1 9.1 4.3 9.6   4.9% 5.5%
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