We’re just finishing another rating period. Every day we get overnight ratings showing what shows and newscasts you watcher. This report reflects the important February ratings period. It’s our report card and I thought I would share the latest update with you.
Steve Schwaid
Ok guys, here is the current state of ratings (Feb10 Non-Olympics time frame ) for P25-54.
We are the fastest growing Morning, Early (4&5pm), 6pm and Late News in the Market
- Our Morning news doubled its share year over year.
- We are the only station at 6pm to grow share year over year.
- We are the only 11pm News to grow share year over year.
- We finished second at 11pm, up 0.8 Rtg points or 42.1% over last year.
| Feb09 Vs Feb10 (Non-Olympic) | ||||||||
| P25-54 | ||||||||
| 2009 | 2010 | Change | ||||||
| 5-7am | Rtg | Shr | Rtg | Shr | Rtg | Shr | ||
| WGCL | 0.2 | 1.2 | 0.3 | 2.4 | 50.0% | 100.0% | ||
| WSB | 3.2 | 23.8 | 3.0 | 24.0 | -6.3% | 0.8% | ||
| WXIA | 0.8 | 5.6 | 0.8 | 6.6 | 0.0% | 17.9% | ||
| WAGA | 1.5 | 11.3 | 1.7 | 13.3 | 13.3% | 17.7% | ||
| 4pm & 5pm | Rtg | Shr | Rtg | Shr | Rtg | Shr | ||
| WGCL | 0.6 | 3.3 | 1.1 | 5.0 | 83.3% | 51.5% | ||
| WSB | 3.5 | 15.6 | 4.1 | 16.6 | 17.1% | 6.4% | ||
| WAGA | 1.8 | 7.8 | 1.8 | 7.2 | 0.0% | -7.7% | ||
| 6pm | Rtg | Shr | Rtg | Shr | Rtg | Shr | ||
| WGCL | 0.5 | 2.0 | 0.8 | 2.6 | 60.0% | 30.0% | ||
| WSB | 4.8 | 16.9 | 5.1 | 16.6 | 6.3% | -1.8% | ||
| WXIA | 1.5 | 5.7 | 1.3 | 4.4 | -13.3% | -22.8% | ||
| WAGA | 2.3 | 8.3 | 2.2 | 7.2 | -4.3% | -13.3% | ||
| 11pm | Rtg | Shr | Rtg | Shr | Rtg | Shr | ||
| WGCL | 1.9 | 5.6 | 2.7 | 7.5 | 42.1% | 33.9% | ||
| WSB | 4.2 | 12.1 | 4.3 | 11.8 | 2.4% | -2.5% | ||
| WXIA | 1.6 | 4.7 | 1.7 | 4.7 | 6.3% | 0.0% | ||
| WAGA | 2.3 | 7.0 | 2.0 | 5.7 | -13.0% | -18.6% | ||
| WAGA 10p | 4.1 | 9.1 | 4.3 | 9.6 | 4.9% | 5.5% | ||
Steve Schwaid's Blog 
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